My stories
Every story moved a number.
Every case here starts with a business problem, not a design brief. The screens come later. The impact is what matters.
The headline acts
01
A loss-making suite, rebuilt into One Yubi
Ops-heavy platforms customers avoided, rebuilt through four design-led initiatives into one language, one experience, and a profitable $140M ecosystem.
Loss to profit
NPS 1.7 to 8.23 02 A $1.7M loss, turned into $430M There was no retail product, only a thesis that wasn’t landing. MVP, tested hypotheses, and an independent brand my team created: Aspero. $430M in FY25
from a $1.7M loss 03 One system. ₹186Cr saved in a year. Thirteen products, five brands, zero common language. A token-based multi-brand system changed all of that, and the operating budget with it. 85% adoption
bugs 139 to 4 04 NPS 1.7 to 8.23 Project Sherlock diagnosed 500+ screens. UNIFY fixed what it found, unifying 92% of Yubi's product experience in two years. 92% experience
unified 05 A form nobody filled, turned into a shop Khatabook needed KYU data to enable loans, and the form converted under 2%. Merchants built and inaugurated their own shop instead. 17,000 merchants
in 2 weeks 06 The system I built solo to prove a point I claim design orgs can run two to three times faster with AI. I didn't write a think piece. I built a complete multi-brand design system alone, and it's live. 57 components
built solo with AI
NPS 1.7 to 8.23 02 A $1.7M loss, turned into $430M There was no retail product, only a thesis that wasn’t landing. MVP, tested hypotheses, and an independent brand my team created: Aspero. $430M in FY25
from a $1.7M loss 03 One system. ₹186Cr saved in a year. Thirteen products, five brands, zero common language. A token-based multi-brand system changed all of that, and the operating budget with it. 85% adoption
bugs 139 to 4 04 NPS 1.7 to 8.23 Project Sherlock diagnosed 500+ screens. UNIFY fixed what it found, unifying 92% of Yubi's product experience in two years. 92% experience
unified 05 A form nobody filled, turned into a shop Khatabook needed KYU data to enable loans, and the form converted under 2%. Merchants built and inaugurated their own shop instead. 17,000 merchants
in 2 weeks 06 The system I built solo to prove a point I claim design orgs can run two to three times faster with AI. I didn't write a think piece. I built a complete multi-brand design system alone, and it's live. 57 components
built solo with AI
More in the vault
Super App architecture
Full case coming soon
Khatabook Loans, zero to one
Full case coming soon
B2B commerce platform
Full case coming soon
Supplier-side experience
Full case coming soon