Subin Sundaresan · Director of Design
Every great product begins with optimism
Same optimism. New mission.
Designing better products. Building better teams. Creating better futures.
watch the workScroll to discover
34,580Hours spent on design
164+Designers hired, led, and worked with
$400M+Revenue enabled through design
6Promotions along the way
Over 14 years
Building design organisations
Helping products find belief
Now designing at AI speed
About
I build design organisations that move faster, think clearer, and believe bigger. AI just raised the ceiling on all three.
Fourteen years of building products and the teams behind them, from first designer in the room to Director of Design. That experience now compounds with AI: design systems, org design, and ways of working that ship at a speed most companies haven't seen yet.
Brand experience
Products and companies the work has shaped.
Yubi
Khatabook
Standard Chartered
HashedIn · Deloitte
Solv
Aspero
YuCollect
Accumn
Spocto
Michael Kors
Honeywell
Flipkart
Aruba
Ezetap
Collabera
MFine
Treebo
Frrole
Echidna
Blue Ocean
GotDutyFree
Banks, marketplaces, hospitals, hotels, a fashion house. Different industries, same job underneath: find what people struggle to believe about a product, then design until believing is easy. Every one of these left with design sitting closer to the business than when I arrived.
Explore the stories
Frameworks
The frameworks I run design organisations on.
The InvoiceDesign ROI, quantified. Fragmentation, rework, and design debt priced in currency the CFO reads; one such conversation took ₹186 crore off annual operating costs.
SherlockDiagnosis before delivery. A design maturity audit across org, process, and product that finds the real constraint before a pixel moves.
The Trust ArchitectureTrust-centred, behavioural design. Products fail on belief before they fail on features; Aspero went from ₹18 crore in losses to ₹860M in revenue.
The AI-Speed OrgAI-augmented DesignOps. Agentic workflows, a system-first process, and tooling that cut design-to-development cycles by up to 40%.