How I built a 20-person design org inside a $140M fintech, and what I'd do differently
The hiring decisions, the systems, the culture rituals, the two things I'd undo, and the one thing that made all the difference. A full account of building from 2 to 20 at Yubi.
Why AI won't replace designers. It'll replace design teams that don't use AI.
What we learned building AI-assisted workflows at Yubi before most teams were even talking about it. Practical, not theoretical.
Reward by Design: how visual feedback turns effort into emotion
On dopamine, completion bias, and why the best interfaces feel like a small celebration every time you use them. With the Khatabook KYU story.
The design metrics that actually matter to a CFO, and how to calculate them
Revenue-linked design is the only kind worth talking about in a board meeting. Here's how to build the business case, with real numbers from real projects.
DesignOps is not a department. It's a mindset.
Most teams treat DesignOps as admin. The teams that do it well treat it as a product. Here's the difference, and why it matters for velocity, culture, and retention.
Trust is a design problem. Here's how we solved it for 20,000 retail investors.
The Aspero story from the inside: the research insights, the design decisions, the moments of doubt, and the day the numbers proved that trust can be designed.
The things I can't stop thinking about.
- Org building
- Hiring · Culture · Career ladders
- AI and systems
- Workflows · Automation · Velocity
- Behavioural design
- Psychology · Delight · Trust UX
- Design and business
- Metrics · ROI · Board-level design
- Fintech UX
- Trust · Complexity · Financial inclusion
- Design culture
- Psychological safety · Mentorship
- DesignOps
- Process · Governance · Efficiency
- Future of design
- Leadership · AI · What comes next